What Verisk Analytics does with your data
Cars, carriers, apps and travel. A data broker: people don't sign up with it.
Data current as of 2026-09-25; statuses change.
- Program
- Driving Behavior Data History Reports (discontinued April 2024)
- Role
- Data broker, insurance data aggregator. Bought automaker driving data and sold driving reports to insurers. Product discontinued April 2024.
- Members
- No count found. Sum of known sources: GM (unknown), Hyundai 1.7M, Honda 97,000.
- Retail media
- None found in the research
What it collects and does with your data
- Verisk bought driving data from GM, Honda, and Hyundai and sold Driving Behavior Data History Reports to insurers; it shut the product down in April 2024. Verisk confirmed contracts did not require the data be used only for discounts.
Sensitive data
- driving behavior
Enforcement and litigation
1 matter in the research. Where the research says alleged, pending, or settled without admitting wrongdoing, so does this page.
- Co-defendant in GM MDL No. 3115; motion to dismiss largely denied 2026-04-22. Also defendant in Hyundai/Kia FCRA class action filed 2024-07-29. Status: pending.
Who else holds your data
Organizations holding a copy of your data, as the research counts them: at least 3. Verisk, the automaker, and insurers buying reports.
Third parties: Named: GM, Honda, Hyundai as sources; insurers as buyers
Companies the research links to Verisk Analytics
- General Motors (OnStar Smart Driver), confirmed. "GM publicly confirmed sharing Smart Driver data with Verisk from 2015 to 2024 and with LexisNexis Risk Solutions from 2018 to 2024; GM declined to tell Senator Wyden how many cars or what it was paid. The NYT reported 8 million vehicles." GM confirmed the sharing, 2015 to 2024.
- Hyundai Motor America (Driving Score / Bluelink), confirmed. "Hyundai shared data from 1.7 million vehicles with Verisk between 2018 and 2024; Verisk paid Hyundai $1,043,315.69, or 61 cents per car." Hyundai confirmed default enrollment into Driving Score, which included sharing with Verisk.
- American Honda Motor Co. (Driver Feedback), reported. "Between 2020 and 2024 Honda shared data from 97,000 cars with Verisk, which paid $25,920, or 26 cents per car, without informed consent; the Verisk disclosure was buried past the first page of legal terms." From the Wyden-Markey letter to the FTC.
When you pick one of these companies' programs or apps in the calculator, Verisk Analytics is added to the organizations holding a copy of your data.
The research counts 3 for this record: Verisk, the automaker, insurers buying reports.
Data practices score
9 of 15. Five components, each 0 to 3. How the score works
- Sells or shares
- 3
- Enforcement
- 1
- Retail media scale
- 0
- Sensitive data
- 3
- Opt-out friction
- 2
Estimated emissions for one person
Research gaps
- Verisk resale revenue.
- GM volume.
Sources (2)
- https://www.wyden.senate.gov/imo/media/doc/wyden-markey_auto_privacy_letter_to_ftc.pdf 2024-07-26
- https://dicellolevitt.com/court-allows-gm-onstar-vehicle-data-privacy-lawsuit-to-move-forward/ 2026-04-22
The Sources page lists these with their kind and what else uses them.