Footprint Facts

Who has your data

What General Motors (OnStar Smart Driver) does with your data

Cars, carriers, apps and travel. People use it through a rewards program, app, or connected service.

Data current as of 2026-09-25; statuses change.

Program or app
OnStar / Smart Driver / myGM app
Members
12 million subscribers (2025). Global OnStar subscribers at end of 2025 per GM Authority reporting of GM figures. Not the count of vehicles whose data was sold; GM declined to give Senator Wyden that number and the NYT reported 8 million vehicles.
On the road
20% of U.S. light vehicles in operation, rank 1 by manufacturer group (Chevrolet, GMC, Buick, Cadillac), light-duty vehicles in operation as of 2026-06-30. GM is first by manufacturer group at 20.0% of 299.9 million U.S. light vehicles, ahead of Toyota and Ford at 15.4% each. By single brand, Ford leads at 14.4%, then Toyota 13.2% and Chevrolet 13.1%. Values read from the report's chart slides.
Retail media
None found in the research

What it collects and does with your data

Sensitive data

Enforcement and litigation

5 matters in the research. Where the research says alleged, pending, or settled without admitting wrongdoing, so does this page.

Who else holds your data

Organizations holding a copy of your data, as the research counts them: at least 6. Minimum count of named or described holders: GM, OnStar, Verisk, LexisNexis Risk Solutions, plus two unnamed location-data partners. Excludes insurers that pulled reports (count unknown).

Third parties: Named: Verisk, LexisNexis Risk Solutions, plus two unnamed location-data recipients (one linked by Sky News to Wejo). GM told Wyden staff it would not name the location-data partners.

Data brokers linked to General Motors (OnStar Smart Driver)

Confidence: confirmed means the company confirmed it or reported it in a filing. Alleged means a complaint or petition says so, with no ruling found. Reported means journalism or a Senate letter. How brokers are included

Data practices score

12 of 15. Five components, each 0 to 3. How the score works

Sells or shares
3
Enforcement
3
Retail media scale
0
Sensitive data
3
Opt-out friction
3

Estimated emissions for one person

Research gaps

Sources (10)