What Life360 does with your data

What it collects and does with your data

• The Markup reported Life360, then 33 million users, sold precise location data on kids and families to about a dozen brokers including X-Mode, Cuebiq, and Arity.
• Life360 said it would stop selling precise location except to Arity and would sell aggregated data to Placer.ai.
• Q2 2026: other revenue up 25% due to higher data revenue attributable to increased data volumes from user growth; ad revenue $22.0M in the quarter.
• FY2025 10-K: Arity Driving Engine API integrated under an exclusive agreement; data revenue up $6.1M tied to the amended Placer.ai data agreement.
• Texas AG names Life360 among apps that embedded the Arity SDK.

Sensitive data

• precise geolocation of family members including children
• driving behavior (Arity engine)

Enforcement and litigation

0 matters in the research. Where the research says alleged, pending, or settled without admitting wrongdoing, so does this page.

• No government action against Life360 found. A class action over data sales is listed as dismissed on classaction.org (not verified on docket).

Who else holds your data

Organizations holding a copy of your data, as the research counts them: at least 3. Life360, Arity, Placer.ai (aggregated).

Third parties: Named: Arity, Placer.ai (current named data partners)

Data brokers linked to Life360

• Sold or shared data with Allstate / Arity (driving data from third-party apps), confirmed. "FY2025 10-K: Arity Driving Engine API integrated under an exclusive agreement; data revenue up $6.1M tied to the amended Placer.ai data agreement." Company-disclosed in the FY2025 10-K. Life360 said in 2022 it would stop selling precise location except to Arity.
• Sold or shared data with X-Mode Social / Outlogic, reported. "The Markup reported Life360, then 33 million users, sold precise location data on kids and families to about a dozen brokers including X-Mode, Cuebiq, and Arity." Reported by The Markup in 2021. Life360 said in 2022 it would stop selling precise location except to Arity. Whether X-Mode still holds the 2021 data is not known.

Confidence: confirmed means the company confirmed it or reported it in a filing. Alleged means a complaint or petition says so, with no ruling found. Reported means journalism or a Senate letter. How brokers are included

Data practices score

8 of 15. Five components, each 0 to 3. How the score works

Sells or shares

3

Enforcement

0

Retail media scale

1

Sensitive data

3

Opt-out friction

1

Retail media scale of 1 uses H1 2026 actual ad revenue ($41.6M). Full-year guidance of $98M to $115M straddles the $100M line and would score 2.

Estimated emissions for one person

Research gaps

• Life360 opt-out mechanics for data sales.
• Whether children's data is excluded from Arity feed.