Footprint Facts

Background footprint

What General Motors (OnStar Smart Driver) does with your data

Cars, carriers, apps and travel. People use it through a rewards program, app, or connected service.

Data current as of 2026-09-25; statuses change.

Program or app
OnStar / Smart Driver / myGM app
Members
12 million subscribers (2025). Global OnStar subscribers at end of 2025 per GM Authority reporting of GM figures. Not the count of vehicles whose data was sold; GM declined to give Senator Wyden that number and the NYT reported 8 million vehicles.
On the road
20% of U.S. light vehicles in operation, rank 1 by manufacturer group (Chevrolet, GMC, Buick, Cadillac), light-duty vehicles in operation as of 2026-06-30. GM is first by manufacturer group at 20.0% of 299.9 million U.S. light vehicles, ahead of Toyota and Ford at 15.4% each. By single brand, Ford leads at 14.4%, then Toyota 13.2% and Chevrolet 13.1%. Values read from the report's chart slides.
Retail media
None found in the research

Estimated emissions for one person

What it collects and does with your data

Sensitive data

Enforcement and litigation

5 matters in the research. Where the research says alleged, pending, or settled without admitting wrongdoing, so does this page.

Who else holds your data

Organizations holding a copy of your data, as the research counts them: at least 6. Minimum count of named or described holders: GM, OnStar, Verisk, LexisNexis Risk Solutions, plus two unnamed location-data partners. Excludes insurers that pulled reports (count unknown).

Third parties: Named: Verisk, LexisNexis Risk Solutions, plus two unnamed location-data recipients (one linked by Sky News to Wejo). GM told Wyden staff it would not name the location-data partners.

Data brokers linked to General Motors (OnStar Smart Driver)

Confidence: confirmed means the company confirmed it or reported it in a filing. Alleged means a complaint or petition says so, with no ruling found. Reported means journalism or a Senate letter. How brokers are included

Data practices score

12 of 15. Five components, each 0 to 3. How the score works

Sells or shares
3
Enforcement
3
Retail media scale
0
Sensitive data
3
Opt-out friction
3

Research gaps

Sources (10)