What Toyota Motor North America (Connected Analytic Services) does with your data

What it collects and does with your data

• A class action alleges Toyota and Connected Analytic Services collected location, speed, braking, and cornering data from 2018-plus vehicles and shared it with Progressive; plaintiff says Progressive already had his data after he opted out of Snapshot.
• Texas AG alleges Arity purchased vehicle operation data from Toyota and Lexus.

Sensitive data

• precise location
• driving behavior

Enforcement and litigation

1 matter in the research. Where the research says alleged, pending, or settled without admitting wrongdoing, so does this page.

• Siefke v. Toyota (E.D. Tex. 4:25-cv-00406): on 2025-12-02 the court granted motions to compel arbitration for Toyota, Progressive, and CAS, finding app terms included an arbitration clause and class waiver. Status: stayed pending arbitration.

Who else holds your data

Organizations holding a copy of your data, as the research counts them: at least 4. Toyota, CAS, Progressive, Arity (alleged).

Third parties: Named: Progressive, Arity (alleged)

Data brokers linked to Toyota Motor North America (Connected Analytic Services)

• Sold or shared data with Allstate / Arity (driving data from third-party apps), alleged. "Texas AG alleges Arity purchased vehicle operation data from Toyota and Lexus." Allegation in the Texas AG petition.

Confidence: confirmed means the company confirmed it or reported it in a filing. Alleged means a complaint or petition says so, with no ruling found. Reported means journalism or a Senate letter. How brokers are included

Data practices score

9 of 15. Five components, each 0 to 3. How the score works

Sells or shares

3

Enforcement

1

Retail media scale

0

Sensitive data

3

Opt-out friction

2

The researcher ranks Toyota 18th of 28 despite a score of 9, because every sale claim is an allegation and the only suit went to arbitration.

Estimated emissions for one person

Research gaps

• Vehicle counts.
• Texas investigation status.