What Nordstrom does with your data

What it collects and does with your data

• Nordstrom Media Network generated $40M in revenue in 2021 with hundreds of brand partners; on-site sponsored ads began in Q4 2021.
• Privacy policy: to opt out of sale/sharing, customers must submit an online form and adjust settings for each device and browser and within each app; the opt-out page covers only the browser and device in use.
• Policy says Nordstrom may continue to collect and share personal information with other third parties after an opt-out, for purposes other than targeted advertising.
• Policy discloses store video recordings and photographs used for security, fraud prevention, and operational purposes, and location collection via store Wi-Fi and apps; income range is among profile data.
• The Nordstrom family and El Puerto de Liverpool completed a take-private acquisition of Nordstrom.

Sensitive data

• store video and photographs
• location (app, store Wi-Fi)
• payment/credit account
• income range

Enforcement and litigation

1 matter in the research. Where the research says alleged, pending, or settled without admitting wrongdoing, so does this page.

• Lee et al. v. Nordstrom Inc., No. 2:25-cv-02180 (Washington): class action alleging Nordstrom Rack emails used inflated list prices and false urgency (CEMA and Washington CPA), citing 14 emails from July 2022 to May 2025. Pending.

Who else holds your data

Organizations holding a copy of your data, as the research counts them: not estimable. Not estimable from the policy; targeted advertising partners are not named.

Third parties: Named: El Puerto de Liverpool (co-owner); Google Analytics. Categories not counted.

Data brokers linked to Nordstrom

None. The research documents no flow between Nordstrom and a data broker.

Data practices score

7 of 15. Five components, each 0 to 3. How the score works

Sells or shares

2

Enforcement

1

Retail media scale

1

Sensitive data

1

Opt-out friction

2

Estimated emissions for one person

Research gaps

• No media network revenue after 2021.
• No current Nordy Club member count.
• No email frequency data.