What Mobilewalla does with your data

Cars, carriers, apps and travel. A data broker: people don't sign up with it.

Data current as of 2026-09-25; statuses change.

Program: Location data from ad exchanges (bid stream) and aggregators
Role: Data broker, location data broker. Location data taken from ad exchanges and aggregators.
Members: 500 million accounts (2020). Unique advertising IDs paired with precise location, Jan 2018 to June 2020.
Retail media: None found in the research

What it collects and does with your data

FTC alleged Mobilewalla collected more than 500 million unique advertising identifiers paired with precise location from real-time bidding exchanges, retaining bid-request data even when it did not win the auction, and sold raw data to advertisers, brokers, and analytics firms.

Sensitive data

precise geolocation
sensitive location inferences

Enforcement and litigation

1 matter in the research. Where the research says alleged, pending, or settled without admitting wrongdoing, so does this page.

FTC order finalized January 2025 banning sale of sensitive location data and barring collection from ad auctions for purposes other than bidding; first time the FTC alleged bid-stream harvesting as unfair. Status: final.

Who else holds your data

Organizations holding a copy of your data, as the research counts them: at least 4. The app, the ad exchange, Mobilewalla, and each downstream buyer.

Third parties: Named: Advertisers, data brokers, analytics firms

Companies the research links to Mobilewalla

None. The research documents no flow to Mobilewalla from a company on the calculator's list, so the calculator doesn't count it for anyone.

Data practices score

11 of 15. Five components, each 0 to 3. How the score works

Sells or shares: 3
Enforcement: 3
Retail media scale: 0
Sensitive data: 2
Opt-out friction: 3

Estimated emissions for one person

Research gaps

Current Mobilewalla data volume post-order.

Sources (2)

The Sources page lists these with their kind and what else uses them.