What InMarket Media does with your data

What it collects and does with your data

• FTC alleged InMarket collected location from its own apps (rewards app CheckPoints, ListEase) and third-party SDKs, built nearly 2,000 audience segments such as 'parents of preschoolers', 'Christian church goers', and 'wealthy and not healthy', and retained geolocation for five years.

Sensitive data

• precise geolocation
• religious and health inferences

Enforcement and litigation

1 matter in the research. Where the research says alleged, pending, or settled without admitting wrongdoing, so does this page.

• FTC order finalized May 2024 prohibiting sale or licensing of precise location data and sensitive-location targeting. Status: final.

Who else holds your data

Organizations holding a copy of your data, as the research counts them: at least 3. InMarket, the host app, advertisers targeting segments.

Third parties: Named: Advertisers via nearly 2,000 audience segments

Companies the research links to InMarket Media

None. The research documents no flow to InMarket Media from a company on the calculator's list, so the calculator doesn't count it for anyone.

Data practices score

10 of 15. Five components, each 0 to 3. How the score works

Sells or shares

2

Enforcement

3

Retail media scale

0

Sensitive data

2

Opt-out friction

3

Estimated emissions for one person

Research gaps

• CheckPoints user counts.
• Device volume.