What Experian (Marketing Services / ConsumerView) does with your data

What it collects and does with your data

• ConsumerView holds insight on more than 300 million consumers and 126 million households, including financial segments derived from summarized credit data.
• FTC charged Experian Consumer Services with emailing account holders marketing with no opt-out mechanism.

Sensitive data

• summarized credit statistics
• household demographics

Enforcement and litigation

2 matters in the research. Where the research says alleged, pending, or settled without admitting wrongdoing, so does this page.

• DOJ/FTC CAN-SPAM civil penalty and injunction. Status: final. Amount: $650,000.
• CFPB v. Experian (C.D. Cal. 8:25-cv-00024) over dispute handling: motion to dismiss denied Oct 2025; discovery ongoing. Status: pending (CFPB page modified 2026-03-13).

Who else holds your data

Organizations holding a copy of your data, as the research counts them: at least 2. Experian and each marketer licensing segments.

Companies the research links to Experian (Marketing Services / ConsumerView)

None. The research documents no flow to Experian (Marketing Services / ConsumerView) from a company on the calculator's list, so the calculator doesn't count it for anyone.

Data practices score

10 of 15. Five components, each 0 to 3. How the score works

Sells or shares

3

Enforcement

3

Retail media scale

0

Sensitive data

1

Opt-out friction

3

The researcher ranks Experian 21st of 28 despite a score of 10. The $650,000 CAN-SPAM penalty triggers the federal-action and no-opt-out scores, but the conduct was marketing email, not data sale.

Estimated emissions for one person

Research gaps

• Current ConsumerView count.