What Dollar General does with your data

What it collects and does with your data

• Privacy policy CCPA chart lists commercial information (transaction and purchase history), internet activity, geolocation, and inferences under 'Sold to Which Categories of Third Parties: Advertising partners.'
• Management said DG delivered 'approximately $170 million in retail media network volume' in 2025, 'highly accretive to gross margin.'
• Management expects the DG Media Network to contribute about 50 basis points of gross margin improvement over 3 to 4 years.

Sensitive data

• precise geolocation
• driver's license or state ID numbers
• payment

Enforcement and litigation

2 matters in the research. Where the research says alleged, pending, or settled without admitting wrongdoing, so does this page.

• Pennsylvania AG settlement over shelf-versus-register overcharging (pricing, not data). Amount: $1.55 million.
• Colorado AG settlement over overcharging (pricing, not data). Amount: $400,000.

Who else holds your data

Organizations holding a copy of your data, as the research counts them: at least 5. Lower bound: one organization per disclosed category.

Third parties: 5 disclosed recipient categories. Named: Google Analytics, Adobe Analytics. Service providers and contractors, business partners, affiliates and subsidiaries, advertising partners, legal/government.

Data brokers linked to Dollar General

None. The research documents no flow between Dollar General and a data broker.

Data practices score

9 of 15. Five components, each 0 to 3. How the score works

Sells or shares

3

Enforcement

2

Retail media scale

2

Sensitive data

1

Opt-out friction

1

Estimated emissions for one person

Research gaps

• Enforcement found is pricing-related, not data-related; scored 2 as state AG consumer-protection settlements.
• Opt-out process not examined in detail; friction scored 1 by default.
• No email frequency measurement found.