What Acxiom (Omnicom) does with your data
Cars, carriers, apps and travel. A data broker: people don't sign up with it.
Data current as of 2026-09-25; statuses change.
- Program
- InfoBase, AbiliTec identity
- Role
- Data broker, marketing data broker. InfoBase and AbiliTec identity data.
- Members
- 2.5 billion accounts. Addressable consumers in 62 countries, 10,000-plus attributes (undated marketing PDF).
- Retail media
- None found in the research
What it collects and does with your data
- Acxiom claims data on 2.5 billion addressable consumers with 10,000-plus attributes.
- Omnicom closed its IPG acquisition, bringing Acxiom into Omnicom Media.
Sensitive data
- demographics and inferred interests
Enforcement and litigation
0 matters in the research. Where the research says alleged, pending, or settled without admitting wrongdoing, so does this page.
- No enforcement found.
Who else holds your data
Organizations holding a copy of your data, as the research counts them: at least 2. Acxiom and licensing marketers.
Companies the research links to Acxiom (Omnicom)
None. The research documents no flow to Acxiom (Omnicom) from a company on the calculator's list, so the calculator doesn't count it for anyone.
Data practices score
5 of 15. Five components, each 0 to 3. How the score works
- Sells or shares
- 3
- Enforcement
- 0
- Retail media scale
- 0
- Sensitive data
- 1
- Opt-out friction
- 1
Estimated emissions for one person
Research gaps
- Current U.S. record count.
Sources (2)
- https://marketing.acxiom.com/rs/982-LRE-196/images/Acxiom%20Global%20Data.pdf undated
- https://www.marketingdive.com/news/omnicom-ipg-deal-on-path-to-close-wednesday-following-eu-approval/806294/ 2025-11-26
The Sources page lists these with their kind and what else uses them.